Our Approach
We Build Growth Systems, Not Just Ads
Every client is different. During our consultation we assess your business, then structure a custom solution priced on value and scope.
Lead Generation
Drive qualified leads consistently through targeted ad campaigns.
Customer Acquisition
Convert interest into paying customers with optimised funnels.
Ongoing Growth
Continuous optimisation, testing and scaling for measurable results.
Custom Package
Tailored To Your Business
During our consultation we assess your unique needs to build the right marketing system.
Website (Included)
Every marketing client receives a website as part of the system
Custom Website
Purpose-built to convert traffic into leads or customers.
- Custom-designed website (no generic templates)
- 3–8 core pages (Home, About, Services, Contact, etc.)
- Mobile and tablet optimisation
- WhatsApp integration or lead forms
- Clear call-to-actions (conversion-focused layout)
- Basic SEO setup (page titles, descriptions, structure)
- Image placement and layout structuring
- Basic speed optimisation
Monthly Hosting & Management
Keep your website live, fast and optimised.
- Secure hosting environment
- Ongoing maintenance and updates
- Website performance monitoring
- Speed optimisation
- Minor edits (text/image changes when needed)
- Technical support
Upsell Opportunities
- Advanced e-commerce functionality
- Custom-coded features
- Complex integrations (CRM/API)
- Large-scale content population
Meta Ads Management
Generate inbound leads via Facebook & Instagram
Initial Setup (Once-Off)
Full campaign setup to get you generating leads fast.
- Business Manager & Ad Account setup (if needed)
- Campaign structure (1–3 campaigns depending on scope)
- Audience research (interests, demographics, behaviours)
- Pixel setup and event tracking
- WhatsApp or landing page integration
- Ad copywriting (headlines, primary text, CTAs)
- Initial creative setup (images/videos provided or assisted)
- Testing framework setup (for future optimisation)
Monthly Retainer
Ongoing management, optimisation and scaling.
- Weekly monitoring and optimisation
- Audience refinement and targeting improvements
- Budget allocation and scaling decisions
- A/B testing (creative, messaging, audiences)
- Creative refresh guidance or minor updates
- Lead quality assessment and adjustments
- Performance tracking (cost per lead, CTR, conversions)
- Monthly reporting with insights
- Strategic recommendations for growth
Basic Scope
1–2 campaigns (lead gen or messages)
Advanced Scope
3–5 campaigns (lead gen, retargeting, scaling)
Google Ads Management
Capture high-intent users actively searching for services
Initial Setup (Once-Off)
Strategic campaign setup for maximum search visibility.
- Google Ads account setup or audit
- Keyword research (high-converting, intent-based keywords)
- Campaign and ad group structuring
- Conversion tracking (calls, forms, WhatsApp where applicable)
- Location targeting and bidding strategy setup
- Ad copywriting (multiple variations for testing)
Monthly Retainer
Ongoing optimisation to maximise your ROI.
- Search term analysis and optimisation
- Negative keyword implementation (reduce wasted spend)
- Bid adjustments and budget control
- Ad performance testing and improvements
- Click-through rate and conversion optimisation
- Monthly reporting with insights
- Ongoing strategy refinement
Basic Scope
1–2 campaigns (core services)
Advanced Scope
Multiple campaigns (search, display, remarketing)
How It Works
How We Structure Your Package
Setup Fee
Based on campaign size and complexity
Monthly Retainer
Based on management scope and platforms
Website Hosting
R350/month to keep your site live
Ad Spend
Paid directly by you to Meta or Google
Your Growth Path
Choose Your Growth Level
Starter
Perfect for businesses starting their digital marketing journey.
Growth
Combine social and search for maximum lead generation.
Scale
Complete marketing system for aggressive growth and market domination.